President Barack Obama doesn’t lack for support from rich donors – before 2012 even started, he had raised nearly $100 million for the 2012 race, largely from big donors. However, a new super PAC, an independent group that can raise and spend unlimited funds on elections, is looking to help get Obama reelected by targeting black voters in key swing states:
Calling itself 1911 United, the super PAC is aiming to raise $1.5 million during the election cycle and train its efforts on Colorado, Florida, Indiana, North Carolina, Ohio, Pennsylvania and Virginia, committee treasurer Sinclair Skinner told POLITICO.
1911 United is backed by two historically black fraternities, Kappa Alpha Psi and Omega Psi Phi, which both turned 100 last year.
According to Skinner, the committee looks to take a different route from some of the other super PACs that have emerged during this election cycle.
…the group intends to make significant use of phone banking and social media to achieve this goal.
Broadcast media messages are a possibility, but “we’re really going to focus on working with the people directly,” he said.
Another Super PAC linked to reelecting President Obama, Priorities USA, is aiming to raise as much as $100 million.