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New Obama Super PAC Takes a Different Route

1911 United aims to raise $1.5 million to get black voters to the polls

Barack Obama

A new super PAC looks to help reelect Obama by mobilizing black voters. Credit: Shutterstock

President Barack Obama doesn’t lack for support from rich donors – before 2012 even started, he had raised nearly $100 million for the 2012 race, largely from big donors. However, a new super PAC, an independent group that can raise and spend unlimited funds on elections, is looking to help get Obama reelected by targeting black voters in key swing states:

Calling itself 1911 United, the super PAC is aiming to raise $1.5 million during the election cycle and train its efforts on Colorado, Florida, Indiana, North Carolina, Ohio, Pennsylvania and Virginia, committee treasurer Sinclair Skinner told POLITICO.

1911 United is backed by two historically black fraternities, Kappa Alpha Psi and Omega Psi Phi, which both turned 100 last year.

According to Skinner, the committee looks to take a different route from some of the other super PACs that have emerged during this election cycle.

…the group intends to make significant use of phone banking and social media to achieve this goal.

Broadcast media messages are a possibility, but “we’re really going to focus on working with the people directly,” he said.

Another Super PAC linked to reelecting President Obama, Priorities USA, is aiming to raise as much as $100 million.

Read more:

Politico: 1911 United, a new super PAC, backs Barack Obama


Suzanne Merkelson is the Associate Web Editor for United Republic, where she curates and comments on the day’s top money-in-politics news. She previously produced web content for Foreign Policy magazine and has written for the Chicago Tribune, Foreign Policy, and The Atlantic, among others.

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